How to start your career as a Digital Marketer

Are you considering a career as a Digital Marketer? This could be the best career decision you have taken! The journey is not difficult, but can be more productive with a good step-by-step plan. Here is a guide to help you get started.

Learn the Fundamentals

Understand the basic concepts of digital marketing. Learn about terms like Search engine optimization, search engine marketing, e-mail marketing, social media marketing, affiliate marketing, etc. You can also learn from some certification courses available online.

Learn about Digital Marketing tools.

Digital marketing is done effectively with the help of many tools. Some tools help you create content, some help with SEO, and others help with performance analysis. Some essential tools include Canva, Google Ads, Google Analytics, Ahrefs, SEMrush, and MailChimp. Apart from these, other tools are also available that make it easier for Digital marketers. Try to familiarize yourself with as many tools as possible to understand which suits you best.

Recognize your Niche.

You must know by now that you can gain expertise in many sub-sections of digital marketing. While learning about the fundamentals and the tools, try to identify your niche. It could be content creation, social media marketing, analytics, etc.

Get Experience

Digital marketing is one field in which learning just the theory is useless. You must be able to implement the knowledge you gained. And like everything else, the more experience you earn, the more you learn. The first step toward getting hands-on experience should be to build your blog or website. You can implement everything you learned on this website, like content creation, SEO, ads, analytics, etc. You may also work on other small projects to build your portfolio because that is the next step.

Build a Portfolio

Build a creative portfolio that has details of all the best work that you have done. Adding the analytics of how you helped a site grow in traffic, engagement, sales, etc., will be your highlight. Include details of any relevant courses that you have completed.

Personal Branding

Create a professional online presence. Your professional pages must be optimized and contain details about your skill set, experience, and contact details to help you land a job/project. Use personal branding techniques by choosing a color scheme, a tone for your brand, and a professional profile picture, and consistently make relevant posts on your LinkedIn, Instagram, or Twitter accounts.


Networking is vital in this field. Join online groups with other digital marketers. You may attend conferences or other events that can help you learn about the newest developments in the industry while you network with like-minded professionals.

Wrapping Up

Finally, you can look for entry-level job opportunities or venture independently as a freelancer. Digital marketing is one of the most flexible and in-demand jobs currently. Start with learning the fundamentals and gain as much experience as possible in using the tools. Provix Academy offers the best digital marketing course in Kerala which can help you in your journey. You are close to a promising career. All the best!