Combining the right mix of theoretical and practical training, this full-fledged 3-month long offline programme will introduce you to all the major facets of Digital Marketing including Search Engine Optimization, Content Marketing, Email Marketing, Linkedin Marketing etc.
It will be of remarkable advantage to all the ambitious students who aspire to pursue a successful career in the world of Digital Marketing which holds the key to the future.
By imbibing knowledge directly from the experts in the field, the students can mould the professional within them during the time of the course itself.
What is a brand? Differentiating between brand assets, strength, and value Tracking brand equity How brands create value for the customer How brands create value for the company Corporate reputation and the corporate brand
Introduction to marketing funnels Lead generation and capturing strategies Conversion optimization techniques Implementing sales funnels
Additional Funnel Building Methodologies :
Upselling and cross-selling strategies Abandoned cart recovery techniques Landing page optimization for higher conversions Personalization and segmentation in funnels Retargeting and remarketing strategies
Introduction to Google Ads Keyword research and targeting Creating compelling ad copy Bid strategies and budget optimization Tracking and me
Understanding YouTube as an advertising platform Creating effective YouTube video ads Targeting options and placements YouTube ad formats and best practices Analyzing YouTube ad performance
IIntroduction to app marketing App store optimization (ASO) User acquisition strategies for apps In-app advertising and monetization App analytics and performance tracking
Visiting the agency in frequent intervals and learning how Senior Digital Marketers who have handled an AD budget of 1 Cr+ deal with performance marketing and how brand communication is done with the help of strong and vernacular designs blended with powerful content
VB Towers, Cochin University Road CUSAT P.O Kalamassery,
Cochin, Kerala – 682022
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